![]() ![]() Wakeboarding Magazine’s Wake Awards– On opening night of Surf Expo the wake industry’s top riders and who’s-who, converged at the annual Wakeboarding Magazine Wake Awards. The Neighborhood– Tucked in the heart of the surf section debuted The Neighborhood, curated with nearly 50 like-minded California lifestyle-driven brands centered around a lounge where buyers could meet up in between appointments, grab a hand-crafted coffee or toast to a successful day at happy hour. Buying for a resort boutique, Surf Expo is the place where I can see my major apparel vendors as well as coastal gift and logo items.”īoard Demo Day – Held at the Orlando Watersports Complex, more than 50 wake, wind and SUP brands showcased their latest gear and accessories for buyers to try out and test on the water. Surf Expo qualifies all buyers who register to attend, and only those who meet the retail qualifications are approved to attend the show.īrooke Brockner, Buyer & Manager for Noble House Hotels & Resorts / Ocean Key Resort & Spa, commented “Surf Expo is an important show for me- especially when I am not able to attend gift shows. The show attracted nearly 2,000 first time buyers to the show. The show saw a 9 percent increase in retail store attendance, with buyers taking advantage of the show’s crossover categories to differentiate their product mix. The breadth of product mix and exhibitors provides multiple buying opportunities for our attendees,” said Surf Expo Show Director and SVP, Roy Turner. If a business is influenced in any way by water and the lifestyles that surround it, Surf Expo is the place to be. “Surf Expo’s September event continues to evolve into an all-encompassing water & resort marketplace. ![]() Categories included Surf, Wake, Wind, SUP, Skate, Swim, Footwear, Boutique, Resort and Gift as well as several emerging categories including Coastal Gift, Performance, Tech and Freedive. The show floor offered a vibrant and diverse array of product categories all of which have water in their DNA. The September 2015 edition of the show achieved just that, with more than 2,300 exhibitors, 300+ new brands and buyers from 47 states and 68 countries. For more information, please visit Expo connects buyers with products and brands in the boardsports, resort and beach lifestyle marketplace. Online registration is available, as are a limited quality of discounted hotel blocks. Surf Expo is a trade-only event free to all qualified retail buyers. At Surf Expo, we curate our exhibitors to bring you the best and the newest products across all of our categories,” continues Turner. “Retailers attend tradeshows to find new products. The many categories featured in January include surf, skate, swim, resort, coastal, gift, souvenir, boutique, footwear, performance, and apparel. Our show is a great option because you can spend fewer days and get exactly what you’re looking for,” says Turner. “There’s such a variety of tradeshows right now. The next show, to be held January 26 th – 28 th at the Orange County Convention Center in Orlando, Florida, is expected to have over 200 new exhibitors, many return exhibitors and legacy exhibitors who have been with Surf Expo for decades. All of the brands at our show have a connection to the central water theme.” If your retail business has any type of connection to the water in any way, whether it’s coastal, lake, river, stream, fresh or salt water, we’ve done the curating. That broad range of merchandise is one of the things that our buyers really like about this show. Senior vice president and show director Roy Turner says, “Our January show is eleven markets rolled into one. As of November 7 th, over 6,000 retailers have already registered for their upcoming January 2017 show. With over 2,300 exhibitor booths and counting, Surf Expo is known as the top destination for watersport, beach, resort, coastal, and gift retail industries. In 2015, the Trade Show News Network recognized Surf Expo as one of the twenty-five trade shows with fastest-growing attendance in the industry. Surf Expo continues its tradition of moving and shaking in the Beach and Watersports categories.
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